Project Overview
The aim of these materials was to support Durham Cricket’s Annual Awards Evening, held at Ramside Hall. This event celebrated standout player performances across the season. I was responsible for producing a full suite of designs for the evening including printed brochures featuring menus, sponsor recognition and thank you messages. Alongside this I created presentation slides used throughout the ceremony and developed large scale graphics for visual impact at the venue.
This supports me in evidencing KSB: K1, K2, K7, S1, S2, S4, B1, B2, B4, B5.
Annual Awards Evening Brochure Reflection
Overall, for my first ever brochure design I think this went really well. I received great feedback from team members and other staff who attended the event, which gave me a lot of confidence. I designed this using Photoshop as at the time I didn’t yet know how to use Indesign, which really shows how far I’ve come and how much I’ve developed as a designer since joining Durham Cricket with this being my first major design task.
This supports me in evidencing KSB: K1, K2, K7, S1, S2, S4, B1, B2, B4, B5.
Later in the Cricket Season I created both a T20 programme cover aswell as the year book cover. This gave me the freedom to become more creative and make something that would stand out from previous years designs while of course staying on brand with Durhams T20 colours and overall blue tones for the year book.
This supports me in evidencing KSB: K1, K2, K7, S1, S2, S4, B1, B2, B4, B5.
Project Reflection
For the front cover, I was given a tight deadline, but everyone was happy with the final result. It was a completely new style compared to previous years, which people really liked, so that was great to hear.
Like all designers, I gave myself a bit of criticism and noticed a few small details that stood out to me more than anyone else. The main issue I faced was starting the design in RGB and then converting it to CMYK for print. Since CMYK is naturally more muted, the exposure layers and the strong highlights and shadows I added lost some of their impact in the final print. The colours also came out slightly different to what I had intended, which I wasn’t too happy with.
Now I know for next time to start my working file in CMYK from the beginning so I can maintain consistency between screen and print. I also applied my new knowledge of Indesign by using a more efficient workflow, designing in Photoshop and then formatting the layout in Indesign to add bleed marks and prepare the file for print properly. This is something I learned from creating my first brochure in Photoshop, now discovering it is easier in Indesign.
Overall, I still think the design works really well as an eye-catching front cover. It has a movie-poster feel that makes it stand out and helps build excitement.
This supports me in evidencing KSB: K1, K2, S1, S2, S4, B1, B2, B4.