Project Overview
The aim of these graphics was to promote the upcoming T20 home games across social channels, with the goal of boosting ticket sales and getting fans excited by using a bold and visual style that grabs instant attention. I chose a split-down-the-middle design, separating Durham and the opposition to create a cool head-to-head look. For specific fixtures like Durham versus Lancashire, this worked really well because of the strong contrast between the blue and red colours.
This supports me in evidencing KSB: K1, K2, K7, S1, S2, S4, B1, B2, B4, B5.
Project Reflection
This set of work helped me develop my skills a lot, especially with shadows and highlights. The first graphic I created was the Lancashire one, and I received some really useful constructive criticism — the highlights were too much and made the players ‘look like aliens.’ I noticed this straight away and toned it down a lot in the designs that followed. However, I still kept the highlights to give the graphics a cinematic feel that really brings them to life.
I also made good use of Camera Raw filters, which we had experimented with during Demo and Do sessions. These filters proved very powerful for these designs, as they enhanced all the features I wanted to emphasise, such as texture grain, clarity, vibrance, and the highlights and shadows.
This supports me in evidencing KSB: K1, K2, K7, S1, S2, S4, B1, B2, B4, B5.