T20 Advertising Graphics
For this season’s T20 campaign, I created a range of advertising graphics that were designed to appeal to different audiences. Some of the adverts were more stylised and theme-based, focusing on the wider matchday experience rather than only the cricket itself. These designs were used to promote extra entertainment factors and help attract a broader audience, including families and people who may attend for the atmosphere, activities and overall day out.
Alongside these, I also created a cleaner set of cricket-focused adverts aimed more directly at cricket fans. These designs used stronger cricket imagery and focused more on the players, fixtures and competitive side of the T20 format. This helped the campaign speak to people who are already interested in the sport, while the themed graphics worked harder to bring in a wider audience.
A key part of this project was making sure the adverts still felt connected to the wider T20 visual system. For the more generic cricket-based adverts, I used the T20 matchday graphic as a starting template. This helped keep the layout, colours, typography and overall style consistent with the matchday content used throughout the season. As a result, the adverts did not feel separate from the rest of the campaign, but instead worked as part of the same format identity.
I think this approach worked well because it gave the campaign variety without losing consistency. The themed adverts helped show T20 as more than just cricket, while the cleaner cricket-based adverts kept the focus on the game itself. Together, they created a more flexible advertising system that could target different audiences while still feeling clearly connected to Durham’s T20 brand.
This supports me in evidencing KSBs: K1, K2, K7, S1, S2, S4, S9, S10, B1, B2, B4 and B5.
